Learn to direct AI
on creative tools.
Four weeks.
Your business website live.Creative skills you can use again.
Beginner-friendly. No coding required.
Big ideas. Limited resources.
You have ideas worth bringing to life. But traditional design and development can be expensive, time-consuming, and difficult to manage.
AI changes what’s possible.
What if you could accomplish more without doing all the work yourself?
Think like a creative director. Create with AI.
The best results don’t come from better prompts alone. They come from knowing what you want, clearly communicating it, and recognizing what works.
A creative director brings the big picture: technique, process, and the language to describe what you want. You’ll develop an eye for what looks good and communicates well.
Then you put it to work. Claude can connect to professional tools like Figma and WordPress, so you can direct expert-level design and development without having to learn those tools yourself.
Learn from an award winning creative director.
I’m Daniel Burwen. For more than 20 years, I’ve led creative projects for organizations including Disney, Lucasfilm, Sony, and the NFL. Now I’m training everyday people to create like I do, using AI.
Real websites. AI-powered execution.
These websites were built using the same creative direction and AI workflows you’ll learn in this course.
From idea to live website in four weeks.
Build your own website through four guided stages.
Envision & PlanEnvision
Define the idea, audience, and creative direction.Define your idea, audience, and creative direction.
Connect & Direct
Set up your AI tools and guide your first designs.
Evaluate & Refine
Test, critique, and improve your website.
Launch & PromoteLaunch
Publish your site and learn how to maintain it.
Want in on the next cohort?
Fill out a short form and we’ll send you dates, pricing, and next steps as soon as they’re ready.
No coding or design experience needed. Just bring an idea worth building.
Opens a Google Form. It takes about two minutes.
Course Details & FAQ
Do I need design or coding experience?
No. The course is designed for people who want to create with AI, regardless of their technical background.
What will I make?
You’ll build and launch a website for your own project, business, or idea. A single-page website is a suitable starting point. The process you learn in this course will set the foundation for creating anything with AI.
How does the course work?
Four weeks of live instruction, demonstrations, and hands-on practice. Session schedule and feedback format will be announced.
What tools will I need?
The course uses Claude and connected creative applications such as Figma. Setup instructions and any subscription costs will be shared before enrollment.
What happens after the course?
You’ll leave with a live website and a repeatable process for building and refining future creative projects with this workflow.
When does the first cohort start, and what does it cost?
Dates, pricing, and enrollment details are being finalized. Join the interest list for updates.